The Saffron
Frequently asked questions.
Dosage, storage, shipping, gifts, Premium or Royal, laboratory testing and origin.

Frequently Asked Questions
A pinch: 10–15 threads for four is enough for rice or soup. For bread, about 20 threads per 500 g of flour; for a cup of milk, 3–5 threads. In detail: How much should I use?
Cool, dry and dark, in the original closed metal tin, away from the hob. Do not put it in the fridge, as it gathers condensation. The best-before date is printed on the tin.
We ship across the European Union by courier. Delivery time and shipping cost depend on the destination and are calculated at checkout. Free pickup is available in Budapest and Vienna. International orders outside the EU are available upon request, for B2B only.
Yes. Royal comes in a black and gold tin, Premium in a burgundy and gold tin, gift-boxed and ready to give.
Both are whole saffron threads from Herat, laboratory tested according to ISO 3632. Premium is a Negin and Super Negin selection in a burgundy and gold tin; its crocin target is 245–270+. Royal is our highest selection of Herat saffron: long, thick, deep-red Super Negin threads in a black and gold tin; its crocin target is 270–300+. Both are AMU selections, not official ISO grades.
Every shipment is tested in a certified laboratory in Afghanistan and in the EU, according to ISO 3632: colour (crocin), flavour (picrocrocin) and aroma (safranal). Actual laboratory results may differ depending on where and how the sample is tested (Afghanistan or the EU). Details and a lab sheet: Quality & Laboratory
From the fields of Herat province, Afghanistan. The flowers are picked by hand at dawn, and the stigmas are sorted and dried the same day.
Threads. In powder you cannot see what is inside; threads you crumble and steep yourself. We pack whole saffron threads only.
A real thread is trumpet-shaped, deep red, slightly wider at the tip. In water it colours slowly to golden and does not fade at once.
A gram takes roughly 150 flowers, and the three stigmas are picked from each by hand, as the flower opens.
All about saffron
- Benefits Colour, aroma and flavour
- How to use Three steps and kitchen tips
- How much should I use? Amounts, dish by dish
- How should I store it? Keep its colour and aroma
- Quality & Laboratory ISO 3632 and a real lab sheet
- Negin & Super Negin The selection grades
- FAQ Shipping, gifts, origin and more
- Shop Premium and Royal, 1–30 g
Coloring strength to ISO 3632 (crocin absorbance), category targets: Premium 245–270+, Royal 270–300+. Actual laboratory results may differ depending on where and how the sample is tested (Afghanistan or the EU). Premium and Royal are AMU selections, not official ISO grades; grade I starts at 200. Saffron is a spice; this site makes no health claims.